Doubletree by Hilton Novosibirsk expected to open in Fall 2008Back to list
Hilton Hotels Corporation (HHC) has today announced that it has entered into a franchise agreement with ZAO Russkaya Kompaniya Razvitiya (a wholly owned subsidiary of the London & Regional group) to introduce the Doubletree by Hilton(TM) hotel product in Russia.
This agreement forms part of a 'Strategic Development Alliance' with London & Regional Properties Limited (L&R) which (once formalised) is expected to introduce approximately 25 new hotels across Russia, encompassing selected brands within the Hilton Family of Hotels.
Scheduled to open towards the end of 2008, the upscale, full service hotel Doubletree by Hilton brand will debut in Novosibirsk, Russia's third largest and fastest growing city, marking Hilton's rapid expansion into the country with three different hotel brands launching this year.
'Today marks a historic occasion for us at Hilton, with the debut of our first-ever Doubletree by Hilton(TM) development in Russia,' explained Wolfgang M. Neumann, President of Hilton Hotels - Europe. 'This announcement cements our intention and commitment to grow our presence in key strategic markets such as Russia, where we firmly believe there is huge potential for hotel growth in key cities across the country. We have no doubt that the Doubletree by Hilton(TM) brand is the ideal fit to meet demand in this country, and underscores our strategy to integrate our successful Hilton Family of Hotels(R) brands into growth markets throughout Europe.'
Located some 3,000 km from the Russian capital, Novosibirsk is considered to be an important business hub, and is known as a major commercial and scientific centre. With a population of over one million inhabitants, Russia's third largest city has established itself as the cultural heart of Siberia and is served by Novosibirsk Tolmachevo Airport (OVB) with regular flights to Europe, Asia and other Russian cities.
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